The country’s largest carmaker Maruti Suzuki NSE -0.40 % India (MSI) on Thursday said it has launched festive edition kits for three models — Alto, Celerio, and WagonR. The kits, which could only be bought with a new car, are priced at Rs 25,490 for Alto, Rs 25,990 for Celerio, and Rs 29,990 for WagonR, MSI said in a statement.
The Alto kit comes with various features like a touchscreen music system, security system, dual-tone seat covers, steering wheel, among others. Celerio kit comes with additions like designer mats, double din audio with Bluetooth.
Similarly, WagonR comes with front and rear bumper protectors, front upper grill chrome garnish, side skirts, among others.
“The entry car segment has witnessed a surge in demand this year. The company’s stalwarts – Alto, WagonR, and Celerio collectively contribute 75 percent of the entry segment and have driven the revival of entry segment cars,” MSI Executive Director (Sales and Marketing) Shashank Srivastava said.
In the current times, customers are looking for options that offer trustworthy performance and are high on style quotient, he added.
“To resonate on these attributes and celebrate the spirit of the festive season, we are now offering festival edition variants of Alto, Celerio, and WagonR,” Srivastava noted.