The Board of Control for Cricket in India (BCCI) on Tuesday announced a brand new partnership with MPL Sports, the sports activities products logo from Mobile Premier League, as a brand new package sponsor and professional products accomplice for the Indian cricket group.
MPL Sports has signed a three-year-agreement from November 2020 to December 2023 and the affiliation with the BCCI will start from upcoming India’s excursion of Australia 2020-21.
The senior men, women, and the Under-19 teams also are a part of the brand new deal among the BCCI and MPL Sports.
Mr. Jay Shah, Honorary Secretary, BCCI said: “The partnership leads us to a new frontier for Team India and for sports activities vending in the country. We stay up for operating with a young Indian logo like MPL Sports to tap the ability that this sphere holds. This partnership aims at facilitating get entry to first-rate Indian cricket fan merchandise, such as the coveted Indian cricket group jersey for cricket lovers no longer just in the country however globally.”
Mr. Sourav Ganguly, President, BCCI stated: “We are delighted to announce the dawn of a brand new generation for Indian cricket with the appointment of MPL Sports because the package sponsor for the Indian men’s and women’s national cricket team till 2023. We look ahead to MPL Sports adding a new bankruptcy to the crew’s kit, and convey Official BCCI licensed merchandise within smooth and handy attain for the billion-plus enthusiasts who cheer for Team India.”
Commenting on the partnership, Mr. Abhishek Madhavan, SVP, Growth and Marketing, MPL and MPL Sports, said: We wish to partner closely with the BCCI and take all styles of crew India products to the loads – with offline in addition to online distribution at lower priced expenses. Associating with the Indian countrywide cricket group is an issue of huge pleasure for us and we want every fan in the united states of America to feel the same way and feature access to the products they are able to proudly flaunt.”